What Customers Want : Using Outcome-driven Innovation to Create Breakthrough Products and Services download pdf

What Customers Want : Using Outcome-driven Innovation to Create Breakthrough Products and Services download pdf

What Customers Want : Using Outcome-driven Innovation to Create Breakthrough Products and Services by Anthony W. Ulwick

What Customers Want : Using Outcome-driven Innovation to Create Breakthrough Products and Services
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Author: Anthony W. Ulwick
Page Count: 240 pages
Published Date: 01 Sep 2005
Publisher: McGraw-Hill Education - Europe
Publication Country: New York, NY, United States
Language: English
ISBN: 9780071408677
File Name: what.customers.want.using.outcome-driven.innovation.to.create.breakthrough.products.and.services.pdf
Download Link: what customers want using outcome-driven innovation to create breakthrough products and services
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A world-renowned innovation guru explains practices that result in breakthrough innovations. Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary "Harvard Business Review" article and featured in Clayton Christensen's new bestseller, "The Innovator's Solution", "What Customers Want" describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

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